GREATER THAN

We Discover The Doers 

        DISCOVERY TEAM   

 

                        IN REAL LIFE 

                                 A&R DISCOVERY TOUR 

Greater Than is creating a world where record labels can reach the artists of tomorrow on their own doorstep; a world where under-served creative communities have exposure to major labels like never before. Greater Than's Discovery Team & Discovery Tours are building a global village of emerging creators - a talent source that record labels need and an audience that partner brands are motivated to reach. 

 

Greater Than not only helps record labels exponentially grow their scout network but is also a creative partner to help cement you as the coolest, most connected label in the creative world. 

THE ONLY ONE OF ITS KIND IN THE WORLD

We've combined A&R, Research, Marketing Strategies And The Most Influential Professional Class To Give You Unmatched Access 

USA

AUSTIN • HOUSTON • DALLAS • MIAMI •​

ASHEVILLE • PORTLAND • DETROIT • 

SEATTLE • NEW ORLEANS • NYC • DC •

RALEIGH/DURHAM • SAVANNAH •

BOSTON • SAN FRANCISCO • LAS VEGAS•

MINNEAPOLIS • ST.LOUIS • PHILADELPHIA•

DENVER • LOS ANGELES • CHICAGO •

PHOENIX • SAN ANTONIO • LITTLE ROCK • 

BALTIMORE • OKLAHOMA CITY • MEMPHIS • 

ATLANTA • NASHVILLE • HARTFORD • SLC • 

MILWAUKEE • LINCOLN • CINCINNATI • BUFFALO •

SANTA MONICA • CHARLOTTESVILLE • FT WAYNE •

SAN DIEGO • ORLANDO • GREEN BAY • DES MOINES

Research Tracking and Culture Engaged Specialists

Our one of a kind Discovery Team are subject matter experts -- Real people use our research and discovery techniques to identify Emerging Artists, Startups, People, Products/Services, Trends.

They are cross trained in data mining, investigative research, relationship intelligence and emotional intelligence tactics. 

INTERNATIONAL 

AUSTRALIA • FRANCE • GERMANY •   SWEDEN • FINLAND • CANADA•

  UNITED KINGDOM • JAPAN • BRAZIL •

   SWITZERLAND • CHINA • DENMARK •   ICELAND • ISRAAEL • ITALY • SPAIN • AUSTRIA • JAMAICA • MEXICO• COLOMBIA • SENEGAL • SOUTH AFRICA  

our  Discovery

approach

RESEARCH + intelligence

DISCOVERY TEAM LOCATIONS

300expertscoutsin 50
CITIES

discovery

team

THE ONLY ONE OF ITS KIND IN THE WORLD

 

Greater Than's Discovery Team was built to serve our function of creating a bigger window of time to identify and sign the right talent. We built a global team of over 300 vetted & qualified scouts and developed our proprietary, 12 week intensive training program to teach discovery research methodologies, strategies and field operations that are exclusive to Greater Than.

 

This approach empowers passionate and engaged local mavens with the eye-for-talent, tools and confidence of the seasoned A&R Executive who founded our company. With the reach of our discovery team, we witness, assess and begin engaging the artists of tomorrow before the competition.

research

n

injas

We deep dive 

We go deeper than just data scraping other platforms to deliver analytics–– our exclusive reporting incorporates our proven A&R scouting techniques identifying relevant information we find through relationship and emotional intelligence tracking connected to: 

  • Artists

  • Labels

  • Producers

  • Events, brands, startups 

  • Our community of influential creatives on Greater Than

  • The Greater Than Discovery Field team

  • GT Discovery Tour events

  • Our developing algorithm to discover what’s next before there is data

Video Scout Reports

Our scouts report in video format so that you can really connect with their research results and their passion surrounding the artists. We deliver all the most relevant research tracking, analytics/ metrics, early indicators, insider & contact information in the Greater Than app.

 

See an example scout report video below:

IN REAL LIFE

A&R DISCOVERY TOUR 

CURATED CONTENT

CREATIVE PROFESSIONaLS

MARKETING + INFLUENCE 

INCUBATOR + LAUNCHPAD

ABOUT THE EXPERIENCE

IN REAL LIFE Discovery Tour

We host a week long discovery and connections experience in target cities to discover new talent and get creatives fired up about Greater Than and our partners featuring:

 

• Daily office hours to meet with top creatives, Live performances, empowering talks, storytelling presentations + curated selection of emerging creative brands sampling stations + white glove service product demo lab with onsite signup incentives

 

• Limited edition co-branded capsule collection designed by emerging artists for influencer gifting + new signups

• Traveling A&R office combined with pop-up  activation experience designed to engage creative communities in the top 30 creative cities in the world

brand PARTNERSHIPS

Brands from all industries are trying to resonate with the same young creative audiences that Greater Than & major labels work with. Whether it's an auto manufacturer trying to win the young urban driver market or a CPG brand striving to align their products with the creative lifestyle, our Discovery Tour property serves as the ideal activation framework for them to plug into. 

 

These brand partnerships deliver on the brand's marketing goals while subsidizing the experience. This enables us to grant free access to the creative community, dependent on registration and data capture that benefits all contributing parties.

 

  • Ticketing | events are free but require registration so we can capture data & preview discoveries 

  • Merch | a limited edition capsule collection collaboration with featured artist designs

  • Brands & Startups with category exclusivity

Auto | Beverage | Technology | Retail | Electronics | Mobile | Other Partnerships

WATCH | Sizzle recaps from an invitation only industry event with brand experiences curated by Paula Moore:

 

COLLABORATIONS

creative partnerships + impactful experiences

drive discovery engagement

Collaborations and Experiences drive interest, engagement and creative authority to our brand and yours. At Greater Than, we partner with innovative creatives and brands to deliver memorable experiences that cut through the noise.

 

These collaborative experiences serve many roles; they attract and connect us with target talent, they forge valued bonds with our collaborators, they raise our brands in key markets by serving the creative community and they extend our reach through surrounding press coverage.

GREATER THAN DISCOVERY TOUR

TREVOR ANDREW 

SXSW

Greater Than is partnering with Trevor Andrew to launch our REAL Discovery Pop up Experience at SXSW 2020 with a Fashion/Art/Music /Tech/Startup Discovery House designed by celebrity designer Trevor Andrew and will debut his new fashion line. https://www.whoistrevorandrew.com/

Greater Than's REAL Discovery Tour will kick off following SXSW, where we will create a pop-up A&R office for a week in each city. Designed by Trevor, the space will be a cool backdrop for The REAL A&R DISCOVERY TOUR while we host office hours, branded experiences, live performance & talks and networking events to connect with the creative community throughout the week.

CHECK OUT SOME OF PAULA MOORE'S PREVIOUS PLATFORMS AND SELECT WORK: 

 

RCA

US Regional scouting program lead 

 

EPIC 

EPICFEST 

Consulted and curated the event brand experience by personal request of Sylvia Rhone

© 2020 by  Paula Moore Ventures