GREATER THAN

We Connect The Experience-Creators

YOUR BRAND + OUR COMMUNITY.
 

Greater Than is an ideator, facilitator, connector and a global creative community that specializes in delivering engaging brand partnerships. 

​In a world where target audiences are becoming resistant and better equipped to avoid traditional marketing efforts, Greater Than is an invaluable partner to brands at creating immersive brand experiences that resonate with the creative class. 
 

Greater Than accomplishes this by creating the ultimate platform for brands to connect with events, artists, consultants and local experts who can execute on your vision and goal. We are launching a section in the Greater Than app that will bring it all to your fingertips just in time for 2020 budget planning! 


No other platform is delivering this type of content, opportunity and strategic value to the brand partnerships community. 

 

 

Get ready for our game changing Brand Partner section that makes finding the right partnership opportunities easier and smarter than ever. Through Greater Than, you not only discover the right fit for your objective, we provide all of the connection information to save you time . You can rely on Greater Than for vetted, quality connections and opportunities. 

WE CONNECT 

BRANDS.

MUSIC + ENTERTAINMENT COMPANIES.

FESTIVALS • CONFERENCES • EVENTS.

INFLUENCE + TALENT.

 

smARt match

HOW IT WORKS

If your brand requires creative partnerships or simply wants to reach creative audiences, Greater Than accomplishes that goal better than anyone. Rather than relying on the traditional approach that limits ideation, research and execution to a few people around a table, the Greater Than app and team of experts sources that input from our global community. The Greater Than app gives you unprecedented access to the scale and diversity of expertise & talent that cannot be replicated through traditional means, positioning us as your ideal facilitator for creative Brand Partnerships of all sizes, locally, nationally and internationally.

 

 

  1. Tell Us Your Goals (Briefing Greater Than): 

    1. Measurables: Product Samples, Product Sales, Product Testing, Subscription Sign-Ups, Data Capture, In Store Traffic, App Downloads, Awareness, Influencer Reach, etc. 

    2. Audience: Geo, Age, Gender, Influencers, Profession, Community etc. 

    3. Format: Activations, Experiences, Sponsorship, Naming Rights, Product Placement, Sampling, Branded Content, etc.

    4. Timing: Seasonality, Key Cultural Events, Time of Day, Product Launch etc.

    5. Budget: Funding, Co-Funding Needs, Product Supply, etc.

  2. We Feature You in the Greater Than App - Brand Partnerships Section

    1. Accessible by our Community of 150,000+ (pipeline) of creatives worldwide

    2. Accessible by our Discovery Team: a 300+ network of talent scouts in key markets worldwide

    3. Potential Partners filtered, vetted, matched and presented to you by our Team 

The end result is a brand partnership that cuts through the noise, differentiates your brand and reaches your brand goals; all driven by and for creatives.

research+data

At Greater Than, we mine data and monitor buzz across more platforms than anyone, giving us measurable input at scale. This huge data gathering effort is the foundation on which we identify early indicators of emerging artists.

global scout team

We find and train real people with the skill sets and interests we need to be experts in discovery research. We help them develop their careers while helping you discover what’s next.

 

Using our proprietary research and discovery techniques to find the best in

Emerging Artists/Creators

Startups

 People

 Products/Services

Trends

 

and put it all at your fingertips 24/7 in one powerful app

access

Greater Than's community is a diverse collection of creators. Our team and scouted artists have access to this vast resource of experience, skills and talents like no other community in the creative space.

collaboration

Because Greater Than covers all creative pursuits, our community provides an opportunity for collaborations that raise profiles, grow audiences and diversify resumes/portfolios/bodies of work.

We've combined A&R, Research, Marketing Strategies And The Most Influential Professional Class To Give You Unmatched Access 

If your brand marketing goals include the Creative Class and Culture Engaged - Greater Than is where you need to be.

GREATER THAN 's brand partnerships section will connect brands, events and the professional creative class together in one app –– giving brands:

Opportunities that fit brand marketing + experiential strategies

Our powerful creative community - unique and exclusive talent all in one app  A platform to amplify your brand direct to the most influential professional class

 

01  SOCIAL MEDIA

Instagram • IGTV • Twitter/search.twitter • Facebook • Telegram • TikTok

02 streaming mEDIA

Spotify • Soundcloud • Youtube • Shazam • Twitch • Podcasts • Song.link

03 community platforms

Medium • Reddit • Pinterest • Angel List • Built In • Crunchbase • Relevant creative communities 

04 marketplaces 

 | Distributors | Indies | Content Platforms

Amazon Influencers • Etsy • Kickstarter • Cre8tor • Indiegogo• Reverbnation • Amuse •

Distrokid • More

05 trend + media reports

Trendhunter • Trendera • Cassandra • Blogs/Journo/Trade pubs 

 
HOW IT WORKS / WHAT WE DO FOR YOU 

 

1. Tell us what you are focusing on in 2020:> Event activations, experiences, sponsorships or naming rights> Strategic Partner Opportunities > Artist & Creator Sponsorships, Partnerships and Endorsements> Product Inclusion - Gifting, Sampling, Media Placements 

 

2. Tell us about your targets:> Demographics> Markets> Activation Priorities > Proposal requirements and deadlines

 

3. Greater Than will include you in our BRAND PARTNERSHIPS SECTION on the app and present the best opportunities that match your brand interests throughout the year. Our team is your secret weapon.

06 reliable sources

Publicists • Freelance creatives • Attorneys • Promoters • Investors • Managers • Advisors & Consultants • Coworking/ Creative Space Communities

07 IRl discovery | events

We cover 200+ Events

Pre-event research & tracking • Insider event connections

Insider side/party event connections • Real time event reporting 

Timely post-event recaps

08 IRL Discovery| community

We build direct relationships and local connections imbedded in the right circles 

for real reporting and tracking on wom/buzz build

09 irl discovery | tour

30 City Discovery Tour

We engage creators through access, opportunity and experiences to find the best in each city

10 irl discovery | platform

We engage creators through our members only platform - harnessing discovery  power and insights from the most influential professional class

BRANDS 

 + ACCESS TO RESEARCH COMMUNITY & ACTIVATION TARGETS

 + OUR RESEARCH 

300expertscoutsin 50
CITIES

discovery

team

THE ONLY ONE OF ITS KIND IN THE WORLD

 

Greater Than's Discovery Team was built to serve our function of creating a bigger window of time to identify and sign the right talent. We built a global team of over 300 vetted & qualified scouts and developed our proprietary, 12 week intensive training program to teach discovery research methodologies, strategies and field operations that are exclusive to Greater Than.

 

This approach empowers passionate and engaged local mavens with the eye-for-talent, tools and confidence of the seasoned A&R Executive who founded our company. With the reach of our discovery team, we witness, assess and begin engaging the artists of tomorrow before the competition.

research

n

injas

We deep dive 

We go deeper than just data scraping other platforms to deliver analytics–– our exclusive reporting incorporates our proven A&R scouting techniques identifying relevant information we find through relationship and emotional intelligence tracking connected to: 

  • Artists

  • Labels

  • Producers

  • Events, brands, startups 

  • Our community of influential creatives on Greater Than

  • The Greater Than Discovery Field team

  • GT Discovery Tour events

  • Our developing algorithm to discover what’s next before there is data

Video Scout Reports

Our scouts report in video format so that you can really connect with their research results and their passion surrounding the artists. We deliver all the most relevant research tracking, analytics/ metrics, early indicators, insider & contact information in the Greater Than app.

 

See an example scout report video below:

COLLABORATIONS

creative partnerships + impactful experiences

drive discovery engagement

Collaborations and Experiences drive interest, engagement and creative authority to our brand and yours. At Greater Than, we partner with innovative creatives and brands to deliver memorable experiences that cut through the noise.

 

These collaborative experiences serve many roles; they attract and connect us with target talent, they forge valued bonds with our collaborators, they raise our brands in key markets by serving the creative community and they extend our reach through surrounding press coverage.

GREATER THAN DISCOVERY TOUR

TREVOR ANDREW 

SXSW

Greater Than is partnering with Trevor Andrew to launch our REAL Discovery Pop up Experience  at SXSW 2020 with a Fashion/Art/Music /Tech/Startup Discovery House designed by celebrity designer Trevor Andrew and will debut his new fashion line. https://www.whoistrevorandrew.com/

Greater Than's REAL Discovery Tour will kick off following SXSW, where we will create a pop-up A&R office for a week in each city. Designed by Trevor, the space will be a cool backdrop for The REAL A&R DISCOVERY TOUR while we host office hours, branded experiences, live performance & talks and networking events to connect with the creative community throughout the week.

 
CURATED CONTENT

CREATIVE PROFESSIONaLS

MARKETING + INFLUENCE 

INCUBATOR + LAUNCHPAD

Community Platform

the only members only community you'll ever need.

At Greater Than, we have built a qualified community of the most diverse creative talent. This community lives on the Greater Than app where they discover, connect, network, share services, collaborate and exchange ideas. It is through this community of the creative class that Greater Than is able to amplify its value to its partners. 

Intellectual Property

Our platform has a collection of unique offerings.

smARt discovery      

Technique combines the best modern data-mining methods with nuanced human scouting developed over decades of experience in the music industry and creative professions

smARt match       

Connects Greater Than members to the best connections for them and interest driven content you won't find anywhere else

smARt link

The only multimedia shareable profile that can replace the CV/ Resume for creative professionals 

smARt market

Hybrid marketplace and marketing launchpad for creatives

REAL Discovery Tour

Traveling A&R office combined with pop-up  activation experience designed to engage creative communities in the top 30 creative cities in the world

We want to help your brand connect with memorable experiences -- and we bring them to you. 

Watch | Sizzle recap of an invitation only VIP event with brand experience curated by Paula Moore.

© 2020 by  Paula Moore Ventures