We Connect The Experience-Creators
YOUR BRAND + OUR COMMUNITY.
Greater Than is an ideator, facilitator, connector and a global creative community that specializes in delivering engaging brand partnerships.
In a world where target audiences are becoming resistant and better equipped to avoid traditional marketing efforts, Greater Than is an invaluable partner to brands at creating immersive brand experiences that resonate with the creative class.
Greater Than accomplishes this by creating the ultimate platform for brands to connect with events, artists, consultants and local experts who can execute on your vision and goal. We are launching a section in the Greater Than app that will bring it all to your fingertips just in time for 2020 budget planning!
No other platform is delivering this type of content, opportunity and strategic value to the brand partnerships community.
Get ready for our game changing Brand Partner section that makes finding the right partnership opportunities easier and smarter than ever. Through Greater Than, you not only discover the right fit for your objective, we provide all of the connection information to save you time . You can rely on Greater Than for vetted, quality connections and opportunities.
MUSIC + ENTERTAINMENT COMPANIES.
FESTIVALS • CONFERENCES • EVENTS.
INFLUENCE + TALENT.
HOW IT WORKS
If your brand requires creative partnerships or simply wants to reach creative audiences, Greater Than accomplishes that goal better than anyone. Rather than relying on the traditional approach that limits ideation, research and execution to a few people around a table, the Greater Than app and team of experts sources that input from our global community. The Greater Than app gives you unprecedented access to the scale and diversity of expertise & talent that cannot be replicated through traditional means, positioning us as your ideal facilitator for creative Brand Partnerships of all sizes, locally, nationally and internationally.
Tell Us Your Goals (Briefing Greater Than):
Measurables: Product Samples, Product Sales, Product Testing, Subscription Sign-Ups, Data Capture, In Store Traffic, App Downloads, Awareness, Influencer Reach, etc.
Audience: Geo, Age, Gender, Influencers, Profession, Community etc.
Format: Activations, Experiences, Sponsorship, Naming Rights, Product Placement, Sampling, Branded Content, etc.
Timing: Seasonality, Key Cultural Events, Time of Day, Product Launch etc.
Budget: Funding, Co-Funding Needs, Product Supply, etc.
We Feature You in the Greater Than App - Brand Partnerships Section
Accessible by our Community of 150,000+ (pipeline) of creatives worldwide
Accessible by our Discovery Team: a 300+ network of talent scouts in key markets worldwide
Potential Partners filtered, vetted, matched and presented to you by our Team
The end result is a brand partnership that cuts through the noise, differentiates your brand and reaches your brand goals; all driven by and for creatives.
At Greater Than, we mine data and monitor buzz across more platforms than anyone, giving us measurable input at scale. This huge data gathering effort is the foundation on which we identify early indicators of emerging artists.
global scout team
We find and train real people with the skill sets and interests we need to be experts in discovery research. We help them develop their careers while helping you discover what’s next.
Using our proprietary research and discovery techniques to find the best in
and put it all at your fingertips 24/7 in one powerful app
Greater Than's community is a diverse collection of creators. Our team and scouted artists have access to this vast resource of experience, skills and talents like no other community in the creative space.
Because Greater Than covers all creative pursuits, our community provides an opportunity for collaborations that raise profiles, grow audiences and diversify resumes/portfolios/bodies of work.
We've combined A&R, Research, Marketing Strategies And The Most Influential Professional Class To Give You Unmatched Access
If your brand marketing goals include the Creative Class and Culture Engaged - Greater Than is where you need to be.
GREATER THAN 's brand partnerships section will connect brands, events and the professional creative class together in one app –– giving brands:
Opportunities that fit brand marketing + experiential strategies
Our powerful creative community - unique and exclusive talent all in one app A platform to amplify your brand direct to the most influential professional class
01 SOCIAL MEDIA
Instagram • IGTV • Twitter/search.twitter • Facebook • Telegram • TikTok
02 streaming mEDIA
Spotify • Soundcloud • Youtube • Shazam • Twitch • Podcasts • Song.link
03 community platforms
Medium • Reddit • Pinterest • Angel List • Built In • Crunchbase • Relevant creative communities
| Distributors | Indies | Content Platforms
Amazon Influencers • Etsy • Kickstarter • Cre8tor • Indiegogo• Reverbnation • Amuse •
Distrokid • More
05 trend + media reports
Trendhunter • Trendera • Cassandra • Blogs/Journo/Trade pubs
HOW IT WORKS / WHAT WE DO FOR YOU
1. Tell us what you are focusing on in 2020:> Event activations, experiences, sponsorships or naming rights> Strategic Partner Opportunities > Artist & Creator Sponsorships, Partnerships and Endorsements> Product Inclusion - Gifting, Sampling, Media Placements
2. Tell us about your targets:> Demographics> Markets> Activation Priorities > Proposal requirements and deadlines
3. Greater Than will include you in our BRAND PARTNERSHIPS SECTION on the app and present the best opportunities that match your brand interests throughout the year. Our team is your secret weapon.
06 reliable sources
Publicists • Freelance creatives • Attorneys • Promoters • Investors • Managers • Advisors & Consultants • Coworking/ Creative Space Communities
07 IRl discovery | events
We cover 200+ Events
Pre-event research & tracking • Insider event connections
Insider side/party event connections • Real time event reporting
Timely post-event recaps
08 IRL Discovery| community
We build direct relationships and local connections imbedded in the right circles
for real reporting and tracking on wom/buzz build
09 irl discovery | tour
30 City Discovery Tour
We engage creators through access, opportunity and experiences to find the best in each city
10 irl discovery | platform
We engage creators through our members only platform - harnessing discovery power and insights from the most influential professional class
+ ACCESS TO RESEARCH COMMUNITY & ACTIVATION TARGETS
+ OUR RESEARCH
THE ONLY ONE OF ITS KIND IN THE WORLD
Greater Than's Discovery Team was built to serve our function of creating a bigger window of time to identify and sign the right talent. We built a global team of over 300 vetted & qualified scouts and developed our proprietary, 12 week intensive training program to teach discovery research methodologies, strategies and field operations that are exclusive to Greater Than.
This approach empowers passionate and engaged local mavens with the eye-for-talent, tools and confidence of the seasoned A&R Executive who founded our company. With the reach of our discovery team, we witness, assess and begin engaging the artists of tomorrow before the competition.
We deep dive
We go deeper than just data scraping other platforms to deliver analytics–– our exclusive reporting incorporates our proven A&R scouting techniques identifying relevant information we find through relationship and emotional intelligence tracking connected to:
Events, brands, startups
Our community of influential creatives on Greater Than
The Greater Than Discovery Field team
GT Discovery Tour events
Our developing algorithm to discover what’s next before there is data
Video Scout Reports
Our scouts report in video format so that you can really connect with their research results and their passion surrounding the artists. We deliver all the most relevant research tracking, analytics/ metrics, early indicators, insider & contact information in the Greater Than app.
See an example scout report video below:
creative partnerships + impactful experiences
drive discovery engagement
Collaborations and Experiences drive interest, engagement and creative authority to our brand and yours. At Greater Than, we partner with innovative creatives and brands to deliver memorable experiences that cut through the noise.
These collaborative experiences serve many roles; they attract and connect us with target talent, they forge valued bonds with our collaborators, they raise our brands in key markets by serving the creative community and they extend our reach through surrounding press coverage.
GREATER THAN DISCOVERY TOUR
Greater Than is partnering with Trevor Andrew to launch our REAL Discovery Pop up Experience at SXSW 2020 with a Fashion/Art/Music /Tech/Startup Discovery House designed by celebrity designer Trevor Andrew and will debut his new fashion line. https://www.whoistrevorandrew.com/
Greater Than's REAL Discovery Tour will kick off following SXSW, where we will create a pop-up A&R office for a week in each city. Designed by Trevor, the space will be a cool backdrop for The REAL A&R DISCOVERY TOUR while we host office hours, branded experiences, live performance & talks and networking events to connect with the creative community throughout the week.
MARKETING + INFLUENCE
INCUBATOR + LAUNCHPAD
the only members only community you'll ever need.
At Greater Than, we have built a qualified community of the most diverse creative talent. This community lives on the Greater Than app where they discover, connect, network, share services, collaborate and exchange ideas. It is through this community of the creative class that Greater Than is able to amplify its value to its partners.
Our platform has a collection of unique offerings.
Technique combines the best modern data-mining methods with nuanced human scouting developed over decades of experience in the music industry and creative professions
Connects Greater Than members to the best connections for them and interest driven content you won't find anywhere else
The only multimedia shareable profile that can replace the CV/ Resume for creative professionals
Hybrid marketplace and marketing launchpad for creatives
REAL Discovery Tour
Traveling A&R office combined with pop-up activation experience designed to engage creative communities in the top 30 creative cities in the world