THE ONLY A&R SCOUT TRAINING PROGRAM®

             IN THE WORLD

by GREATER THAN

   A modern scout system that includes discovery across creative verticals, unmatched culture research + scouting, and elevates A&R field scouting from ‘tip sheet mentality’ to redefining the next generation of Talent Discovery Executives

 

Greater Than founder, Paula Moore, created the first successful scout training programs while a senior A&R executive at major labels, and this A&R Scout Training Program®

 has been revamped and redesigned for the next generation of music industry leaders.


This is the only A&R Scout Training Program® in the world. The 28-week program prepares you for multiple roles in the industry, not just A&R. You’ll receive expert guidance, and opportunities to put your skills to work immediately in this challenging and exciting course. In addition, you become part of a community of scouts who often become friends for a lifetime.

THE A&R SCOUT TRAINING PROGRAM®  LAUNCHES OCTOBER 2020

ABOUT THE EXPERIENCE

Wolf Pack 2020 scouts talk about being selected to collaborate on a reporting example for the training program!

The A&R Scout Training Program® Experience

Greater Than not only helps its scout network exponentially develop A&R skills but also helps to grow each scouts professional network to cement you as the coolest, most connected scouts in the creative world. 

 

We train up to five groups per year. Each group is assigned to a “pack” while training in the program to encourage inclusion, team building, and collaboration to optimize emerging talent research and discovery. 

 

We scout as a team, coached by charismatic instructors who support and push the discovery team to develop A&R ability, new connections, and hone research skills through our proprietary system. ​

 

The 28-week program focuses on training to develop the 12 skills and responsibilities required of every A&R position, and a potent combination of A&R instinct, discovery research techniques and talent evaluation methods.

 

We cross train in Market Research and Data Analytics, We include the data services used in most A&R positions today along with our own proprietary methods and teach scouts how to present qualitative and quantitative information on emerging talent using data interpretation and storytelling skills.

 

Industry insights and real-world advice from influential guests in key industry positions are featured in our training docu-series that tells a behind-the-scenes story of an industry that serves everyone on the planet, followed by video training modules with weekly reporting assignments. (video + research reports) 

What to Expect: 

  1. Video training modules with weekly assignments (video + research) 

  2. Industry insights and real-world advice from influential guests in our training docu-series that tells a behind-the-scenes story of an industry that serves everyone on the planet

  3. Regular emails with tips and support 

  4. Group calls and individual report feedback 

  5.  A&R Scout Training Program®  Completion Certificate 

 

You’ll learn how to develop a potent combination of A&R Instinct and Discovery Research Techniques and Talent Evaluation Methods. Here’s a snapshot:

  • How to create and execute a scouting strategy from start to finish and present unique qualitative and quantitative information from your research of relevant emerging talent  

  • Training in the Data Analytics Services required of most A&R positions today 

  • What industry decision makers are looking for, how they operate, and how to get their attention 

  • A&R activities that will take you through entry level A&R 

  • Data interpretation and storytelling skills

  • Training to develop the 12 skills and responsibilities required of every A&R position 

 

A&R Scout Life®

At Greater Than we don’t do anything that doesn’t excite us, and it's time to share with you some of what we have planned. We have designed a strategy to create visibility and awareness for the training and the scouts who complete the program— 

 

Greater Than is launching a new series called A&R Scout Life®, which will not only shine a light on the scout lifestyle and culture, but will give you a platform and opportunities to raise your visibility and get noticed by decision makers in the industry.

 

A&R Scout Life® is designed to:

  • Provide exposure and help to establish your role as a discovery specialist and the new “order” of influencers in A&R.  

 

  • Position our scouts to be micro-influencers through this elite digital media series to help cultivate key connections in the industry and beyond.


We’re rolling out the first of eleven opportunities that you will have throughout the program to participate in A&R Scout Life® videos.

Ready to rock the industry?

Prepare to change lives, starting with your own. 

We're looking for artists, marketers, trend-seekers, trailblazers, networkers and all-around creative doers with big personalities and a passion for music to join the A&R Scout Training Program. We're seeking magnetic scouts with great energy that have what it takes to discover the creatives of tomorrow.

Candidates who apply should consider the following qualifications:

– 1-2 years of active social media and music streaming useage
– Must be well-versed in basic networking, music and local creative industries 
– Eager to learn and continue professional development and education

A&R Scout LIfe

For Undergraduate Students & Faculty

 

Our program and app provide the link that's been missing between the classroom to the dream job in the music business and ways to gain real-world training above and beyond an internship, especially for those looking to get in artist management or A&R. This program is a way for students to use the most current technology, combined with techniques they will learn in training, to scout for the rising talent out there. They'll be able to do this while doing all the things they love already — talking with their online network, going to concerts, discovering new lifestyle brands, and more.

 

For professors and faculty, we provide you with unprecedented access and constant flow of up-to-date industry inside information and of the expanding parts of the industry -- better and faster than any textbook could possibly provide. This will merge their in-classroom lessons with emotional intelligence tracking, cultural trend mining, and accountability— participating students will report back regularly with their findings and research of the market—and an opportunity for students to see their results succeed in the industry, which will help hone their skills and prepare them to be leaders in their chosen field immediately after graduation.

 

scouts
in 50
CITIES
CURATED DISCOVERIES

BUILD 
RELATIONSHIPS

ESTABLISH MARKET INFLUENCE 

INCUBATOR + Accelerator
LAUNCHPAD

A&R Scout Training Program®

We deep dive 

We go deeper than just data scraping other platforms to deliver analytics–– our exclusive reporting incorporates our proven A&R scouting techniques identifying relevant information we find through relationship and emotional intelligence tracking connected to: 

  • Artists

  • Labels

  • Producers

  • Events, brands, startups 

  • Our community of influential creatives on Greater Than

  • The Greater Than Discovery Field team

  • Greater Than Discovery Tour events

  • Our machine learning algorithm to discover what’s next before there is data

Video Scout Reports

Our scouts report in video format so that you can really connect with their research results and their passion surrounding the artists. We deliver all the most relevant research tracking, analytics/ metrics, early indicators, insider & contact information in the Greater Than app.

 

See an example scout report video below:

 

EPIC 

EPICFEST 

Consulted and curated the event brand experience by personal request of Sylvia Rhone

CHECK OUT SOME OF PAULA MOORE'S PREVIOUS PLATFORMS AND SELECT WORK: 

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PHOENIX • SAN ANTONIO • LITTLE ROCK • 

BALTIMORE • OKLAHOMA CITY • MEMPHIS • 

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AUSTRALIA • FRANCE • GERMANY •   SWEDEN • FINLAND • CANADA•

  UNITED KINGDOM • JAPAN • BRAZIL •

   SWITZERLAND • CHINA • DENMARK •   ICELAND • ISRAAEL • ITALY • SPAIN • AUSTRIA • JAMAICA • MEXICO• COLOMBIA • SENEGAL • SOUTH AFRICA  

© 2020 by  Paula Moore Ventures